Email Marketing: Drive Traffic through Opt-In E-mail

An e-mail newsletter is a great way to create repeat visitors to your Web site. You'll get a positive response from those who choose to receive your newsletter if your messages contain useful, relevant information and are sent at a reasonable frequency. Consider including product recommendations and reviews, good values and discounts, editorial articles, and notifications about site content updates.

Many companies that do business on the Web say that targeted, subscription-based e-mail is their most successful strategy for generating additional sales from existing customers. Amazon.co.uk customers who choose to receive merchandising e-mails are sent messages about new product offerings and seasonal promotions, and just as these messages bring customers back to Amazon.co.uk, messages you send your site's visitors can have the same effect on your sales.