Why is there a Store ID that begins with “onamz” in my Associates account in Associates Central?

You may see a new Associates ID added to your account in Associates Central, some of you may already see this in your account. The new ID begins with ‘onamz’, was created by Amazon on your behalf for a new Amazon Influencer Program benefit that will be enabled in the future.

You should continue to use the same Associates IDs you have been using when driving traffic to Amazon. The new ID does not affect your influencer commission rates for traffic that you send to your storefront or to other pages on Amazon.

More information will be coming very soon, no action is required on your part.