Associates Program Linking Requirements

This Associates Program Linking Requirements page is part of the Operating Agreement that governs your participation in the Associates Program. This page describes general terms applicable to all types of links (including widgets) you may place on your site to send traffic to the Amazon Site. It also includes special terms applicable to certain link types that we may make available to you through the Program. From time to time, we may modify the linking requirements described on this page, or the types of widgets and other links that we make available to you, in accordance with the Operating Agreement. All capitalized terms used below that are not defined on this page have the meanings given to them in the Operating Agreement.

General Requirements Applicable to All Links.

Links may be created by you or made available to you by us. If we inform you that your site does not qualify to use certain types of links, you must cease displaying those types of links on your site. You are solely responsible for the content, style, and placement of each link that you place on your site and for ensuring that Special Links (whether created by you or made available to you by us) include the appropriate formatting necessary for us to properly track referrals of customers from your site. For example, you must include your Associates ID or “tag” (appearing as XXXXX-21, or such other format as we may designate) as a parameter in the URL of each link you place on your site to the Amazon Site. In addition, you must not use a link shortening service in a manner that makes it unclear that you are linking to an Amazon Site. Upon your request but subject to our approval, we may issue you additional “sub-tag” Associate IDs that permit you to monitor and optimize the performance of your Special Links by including different sub-tags in the URLs of different Special Links. Under no circumstances may you associate any sub-tag with a specific end user of your site (e.g., you may not dynamically assign sub-tags to users as they arrive on your site for purposes of monitoring such users’ behavior).

You may add or delete Products (and related links) from your site at any time without our approval. However, you may not use links to link to the Amazon Site from references to products on your site that are not “Products” as defined in the Operating Agreement. You must remove from your site any links and related references to limited time promotions on or before the expiration date of that promotion. For example, if you include links to Products in the books category of the Amazon Site and mention that there is 10% off select products in Amazon’s books category, you must immediately remove the mention of the 10% discount from your site on or before the expiration date of that promotion.

You must not make inaccurate, overbroad, deceptive or otherwise misleading claims about any Product, the Amazon Site, or any of our policies, promotions or prices. For example, if you include on your site a link to a 20 GB MP3 player sold on the Amazon Site, you may not state that the MP3 player has 30 GB of memory.

Product prices and availability may vary from time to time. Because prices for and availability of Products that you have listed on your site may change, your site may only show prices and availability if: (a) we serve the link in which that price and availability data are displayed; or (b) you obtain Product pricing and availability data via the Product Advertising API and you comply with the requirements set forth in the License Agreement that are applicable to that data. In addition, if you choose to display prices for any Product on your site in any “comparison” format (including through the use of any price-comparison tool or engine) together with prices for the same or similar products offered through any web site or other means other than the Amazon Site, you must display both the lowest “new” price and, if we provide it to you, the lowest “used” price at which the Product is available on the Amazon Site. You may not otherwise include price information on your site.

Some types of links that we may make available to you may contain a link to an informational page on an Amazon site that is not formatted as a Special Link (e.g., links to privacy policy information at the bottom of banners may not be formatted as Special Links).

Requirements Applicable to Specific Link Types We Make Available to You.


(1) Links that Dynamically Generate Products: Certain types of links that we may make available to you dynamically generate particular Products to display based on a contextual analysis of the page on which they appear. If you implement mechanisms that prevent us from crawling or otherwise monitoring your site, you agree that these types of links may not function properly and you will be solely responsible for any such malfunction.

What do you think?

Do you have a suggestion or comment about Associates Central website? Let us know.