Appropriate Conduct

We expect all Associates to follow certain guidelines, and not to misrepresent their relationship with the Associates Program. We may close the accounts of Associates who violate these rules.

Why do I have to identify myself as an Associate?

Why do I have to identify myself as an Associate? How should I do this on social media?

Any time you share an affiliate link, it’s important to disclose that to your audience. They will trust you more if you are transparent about where you are directing them. The Operating Agreement requires that the following statement clearly appears on your Site: “[Insert your name] is a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.in.” This statement should be placed on your main page that includes links that refer your visitors to Amazon. For social media user-generated content, it must be associated with your account. This can be on an “about” or “info” section. For individual social media postings this full statement is not required.

You must also comply with all applicable laws and regulations. Associates should also consider the relevant social media service’s guidelines. For example, Associates may use Facebook’s Branded Content tool.

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