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OneTag Policy

Last updated on: 2020-03-06

This oneTag policy ("oneTag Policy") contains the terms and conditions that govern your access to and use of oneTag, and is an agreement between you and Amazon. This oneTag Policy is incorporated into and forms part of the Associates Program Operating Agreement (the "Agreement") by reference as a a Program Policy and unless expressly stated otherwise, all provisions of the Agreement will be construed as applying to this oneTag policy.

Associates that use oneTag must:

  • Publish on Your Site a privacy policy that complies with applicable law.
  • Satisfy applicable legal requirements for the use of cookies by third parties, including Amazon and its affiliates.
  • Not collect or pass to Amazon any 'sensitive personal data or information' or 'personal information' through oneTag, including but not limited to, names, email addresses, and telephone numbers.
  • Not use oneTag on any site, app or service directed to children under age 13 (or the age defined by applicable law), or which collects or solicits information from children under age 13 (or the age defined by applicable law)..

The 'sensitive personal data or information' or 'personal information' means information as per Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011. In the event Amazon processes any 'sensitive personal data or information' or 'personal information' for the purposes of oneTag, it will be in accordance with the Information Technology Act, 2000 and the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011.

For more information on what data is collected through oneTag and related FAQs, see here.