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How To Use Statistics And Metrics To Improve Your Website

The more you know about who is coming to your site and their behavior, the more you can refine and improve the experience your site offers to these visitors – to maximize the performance of your Affiliate Links.
You need to familiarize yourself with performance data about your site, and there is a wide range of easy-to-use tools exist to measure and understand them. Here’s a rundown of the most important key metrics to know, along with ways to interpret and use them.


  • About Basic Indicators – visitors, sessions, page views and more
  • How to find out more about who’s visiting your site
  • How to measure and improve site performance for more conversions


  • Visitors: how many people are visiting your website? There are basically two types of visitors – new and returning
  • Page Views: Page views reveals how many pages a visitor has looked at in a session on your website.
  • Time on Site: this is the average time visitors spend on your website in one session. The longer this ‘dwell time’ is, the more interesting and better a fit the contents appear to be. However, an evaluation of the total value can be misleading, so instead look at how long visitors stayed on particularly important pages.
  • Page Per Session: The value ‘pages per session’ is a strong indicator of the value of your content to readers. Linking pages of your website together via internal links can encourage visitors to stay longer and view more pages.
  • Bounce Rate: The ‘bounce rate’ means how many visitors leave your website having visited just one page. Generally, of course, a low bounce rate is good, but there are exceptions. So, with an Amazon Associates website, a visitor may quickly read a product review, decide to buy the product, and quickly click over to Amazon. In this case, the bounce rate is high, but the visitor has done what you want them to do.


Some other indicators aren’t as easy to detect with a statistical tool, but are still important. These include:
  • Interaction Rate: This is mainly measures social-media behavior and user interaction. What is the Share Rate (Social shares per 100 page views)? The number of Shares can be analyzed with sharetally.co.
  • Website Loading Time/Performance: The performance of your website can be critical: the faster it loads, the better the user experience. Studies show that delays of even a fraction of a second in loading time can cost businesses a lot of money.
  • Specific Metrics: In addition, there are many specific indicators that come in to play when measuring a particular source of income.
  • Click Through Rate (CTR): This shows how often visitors click on a specific link, or on certain banners. Here’s a typical CTR formula: Number of clicks / Number of impressions of the banner or the link * 100 = CTR.
  • Commission: Affiliate marketers should also keep track of ‘commission’, such as how much you receive per conversion. You should keep an eye out for affiliate products in your market which generate recurring commissions (lifetime remuneration).


It’s important you not only collect the relevant data, but that you really use it to your advantage. Evaluating these indicators means you can perform optimizations that can bring a lot of value to your website. You should make sure that these meet your own goals as an Amazon Associate: experiment with your blog and seek out guidance from other experienced bloggers, to find out how to make simple adjustments to optimize the financial earnings of your site.
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