How To Use Statistics And Metrics To Improve Your Website
The more you know about who is coming to your site and their behavior, the more you can refine and improve the experience your site offers to these visitors – to maximize the performance of your Affiliate Links.
You need to familiarize yourself with performance data about your site, and there is a wide range of easy-to-use tools exist to measure and understand them. Here’s a rundown of the most important key metrics to know, along with ways to interpret and use them.
- About Basic Indicators – visitors, sessions, page views and more
- How to find out more about who’s visiting your site
- How to measure and improve site performance for more conversions
GENERAL BLOG METRICS:
Some other indicators aren’t as easy to detect with a statistical tool, but are still important. These include:
- Interaction Rate: This is mainly measures social-media behavior and user interaction. What is the Share Rate (Social shares per 100 page views)? The number of Shares can be analyzed with sharetally.co.
- Website Loading Time/Performance: The performance of your website can be critical: the faster it loads, the better the user experience. Studies show that delays of even a fraction of a second in loading time can cost businesses a lot of money.
- Specific Metrics: In addition, there are many specific indicators that come in to play when measuring a particular source of income.
- Click Through Rate (CTR): This shows how often visitors click on a specific link, or on certain banners. Here’s a typical CTR formula: Number of clicks / Number of impressions of the banner or the link * 100 = CTR.
- Commission: Affiliate marketers should also keep track of ‘commission’, such as how much you receive per conversion. You should keep an eye out for affiliate products in your market which generate recurring commissions (lifetime remuneration).
EVALUATE AND USE METRICS:
It’s important you not only collect the relevant data, but that you really use it to your advantage. Evaluating these indicators means you can perform optimizations that can bring a lot of value to your website. You should make sure that these meet your own goals as an Amazon Associate: experiment with your blog and seek out guidance from other experienced bloggers, to find out how to make simple adjustments to optimize the financial earnings of your site.