John was an Amazon Associate before joining the Influencer Program. He was always creating and adding to book lists on his website, linking each item up with an affiliate link — but the reader experience was less than ideal. The lists of book summaries grew long and difficult to browse, and the pages became more time-consuming to maintain.
Converting these web pages to Idea Lists
in his Amazon store — plus adding the tools category — was an excellent solution. The store lists are easier to navigate and more visually appealing, and John’s no longer on the hook for heavy maintenance.