Resource Center
Associates Prime Day 2018 Insider's Guide
Confidentiality: The Short Version
• The information we’re sharing with you is confidential, covered by our confidentiality agreements
• We want you to learn more about our business and new opportunities for us to partner with each other
• We ask that this presentation/deck and its contents be shared only with persons inside your company who have a need to know
• All content within this presentation/article is under strict embargo – NOTHING can be posted publicly unless we explicitly agree in writing and/or it is in an official press release or the deal is already live on amazon.in.
• We want you to learn more about our business and new opportunities for us to partner with each other
• We ask that this presentation/deck and its contents be shared only with persons inside your company who have a need to know
• All content within this presentation/article is under strict embargo – NOTHING can be posted publicly unless we explicitly agree in writing and/or it is in an official press release or the deal is already live on amazon.in.
Prime Day 2017 – Recap*
• Last year, Prime members enjoyed the biggest global shopping event in Amazon history globally (at the time)
• On Amazon Prime Video, more members streamed on Prime Day (10th July) than any other day since launch
• FireTVStick, OnePlus 5 Smartphone and Seagate Expansion 1.5TB Portable External Drive emerged as the top 3 best sellers on Prime Day
• Amazon Pay Balance Top-Ups increased by 17X over normal days & 5X more members paid for their purchases using Amazon Pay Balance
• Smartphones recorded a 5X* jump in sales. Honor received its biggest opening ever for its smartphone- Honor 8 Pro which was launched exclusively on Prime Day..
• Global highlights: include: (1) A record number of Prime members shopped across 13 countries, (2) Members saved hundreds of millions of dollars on product discounts globally, and (3) More than 3.5 million toys were purchased by customers worldwide.
*Source: http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2286018 and https://www.amazon.in/b?ie=UTF8&node=13961225031
• On Amazon Prime Video, more members streamed on Prime Day (10th July) than any other day since launch
• FireTVStick, OnePlus 5 Smartphone and Seagate Expansion 1.5TB Portable External Drive emerged as the top 3 best sellers on Prime Day
• Amazon Pay Balance Top-Ups increased by 17X over normal days & 5X more members paid for their purchases using Amazon Pay Balance
• Smartphones recorded a 5X* jump in sales. Honor received its biggest opening ever for its smartphone- Honor 8 Pro which was launched exclusively on Prime Day..
• Global highlights: include: (1) A record number of Prime members shopped across 13 countries, (2) Members saved hundreds of millions of dollars on product discounts globally, and (3) More than 3.5 million toys were purchased by customers worldwide.
*Source: http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2286018 and https://www.amazon.in/b?ie=UTF8&node=13961225031
Welcome to Prime Day 2018
The fourth annual Prime Day will be an epic day and a half of our best deals, exclusively for Prime members, beginning July 16th at 12noon IST and running all day July 17th!
• Prime Day promotions and select lead up deals will be available starting July 3rd at amazon.in/primeday.
• New this year, Prime members will have six more hours to shop – for a total of 36 hours!
• New this year, Prime Day Launches will unbox exclusive new items, content and special-edition products available just for Prime members for a limited time.
• We are bringing Prime Day 2018 to over 100 million Prime members around the world.
• Prime Day promotions and select lead up deals will be available starting July 3rd at amazon.in/primeday.
• New this year, Prime members will have six more hours to shop – for a total of 36 hours!
• New this year, Prime Day Launches will unbox exclusive new items, content and special-edition products available just for Prime members for a limited time.
• We are bringing Prime Day 2018 to over 100 million Prime members around the world.
Prime Day Associates Experience
Capture your readers: The Prime Day 2018 with Lead-Up period (July 3rd – July 15th) captures the benefits that your readers love most, with promotions that serve as teasers for Prime Day. On Prime Day, Prime members will have access to an epic 36 hours of our best deals, product launches and new video releases.
Convert your traffic: Associates traffic is directed to amazon.in/primeday, a page loaded with Prime Day news and deals. Don’t forget to remind your readers to sign up for Prime, as Prime Day deals are exclusively available to members!
Earn: Associates like yourself can earn a flat fee bounty for every qualifying Prime signup driven on the amazon.in/primeday page,. Start RIGHT NOW to increase your conversions and earnings on the day of the sale
Convert your traffic: Associates traffic is directed to amazon.in/primeday, a page loaded with Prime Day news and deals. Don’t forget to remind your readers to sign up for Prime, as Prime Day deals are exclusively available to members!
Earn: Associates like yourself can earn a flat fee bounty for every qualifying Prime signup driven on the amazon.in/primeday page,. Start RIGHT NOW to increase your conversions and earnings on the day of the sale
Best in Class from 2017: Get inspired from some of our Prime Day 2017 Associate superstars
Next Steps
• DON’T: Share details about Prime Day until the official announcement! (Leaked details, unless otherwise indicated as approved to share, will result in account closure.)
• DO: Start planning content leading up to and on Prime Day
• DO: Encourage your readers to sign up for Prime if they aren’t already members
• DO: Identify articles you have already written about the categories featured in this webinar
• DO: Reach out to your account manager with a questions about Prime Day, especially as you begin to publish content after July 3rd.
• DO: Share your Prime Day content with us by using #amazonassociatesPD18 as one of your hashtags. (You could be featured in future marketing material about Prime Day 2019 for Amazon Associates.)
• DO: Start planning content leading up to and on Prime Day
• DO: Encourage your readers to sign up for Prime if they aren’t already members
• DO: Identify articles you have already written about the categories featured in this webinar
• DO: Reach out to your account manager with a questions about Prime Day, especially as you begin to publish content after July 3rd.
• DO: Share your Prime Day content with us by using #amazonassociatesPD18 as one of your hashtags. (You could be featured in future marketing material about Prime Day 2019 for Amazon Associates.)
Confidentiality Reminders
• The information we’re sharing with you is confidential, covered by our confidentiality agreements
• We want you to learn more about our business and new opportunities for us to partner with each other
• We ask that this presentation and its contents be shared only with persons inside your company who have a need to know
• All content within this webinar is under strict embargo – NOTHING can be posted publicly unless we explicitly agree in writing and/or it is in an official press release or the deal is already live on amazon.com.
• We want you to learn more about our business and new opportunities for us to partner with each other
• We ask that this presentation and its contents be shared only with persons inside your company who have a need to know
• All content within this webinar is under strict embargo – NOTHING can be posted publicly unless we explicitly agree in writing and/or it is in an official press release or the deal is already live on amazon.com.
Prime Day 2018 – FAQ
What is Prime Day?
Prime Day is Amazon’s highly anticipated event which is back on July 16 starting at 12 noon IST and running through midnight on July 17. Now in its second year in India, Prime Day will be bigger than last year with 36-hours of shopping & entertainment. Building on the success of new product launches last year, Prime Day this year will feature over 200 exclusive new product launches from top brands, small businesses & Indian startups, all available first exclusively to Prime members. Alongside the new launches will be thousands of deals on Mobiles, TVs, Laptops, Appliances, Fashion and Everyday Essentials at the lowest prices of the year.. To get a sense of the earnings opportunity for Prime Day 2018, review the results from Prime Day 2017 through this press release: https://www.amazon.in/b?ie=UTF8&node=13961225031
How do I maximize earnings?
In addition to earning advertising fees up to 10% on regular product sales you drive on amazon.in, promote prime membership sign-ups during the lead up period to maximize your conversions on 16-17 July. Remind your readers that they must be Prime members to take advantage of Prime Day deals. Remember to add your associate tracking ID to all links so you don’t miss out on earnings.
Where do I go to retrieve details on launches and Prime Day deals?
Due to the short duration of Prime Day, and the Lead-Up period before the event, your best sources for staying up-to-date on deals is at the main Prime Day landing page, amazon.in/primeday, and the this page on Associates Resource Center. To help you deliver expert content, you may also go to amazon.in/primeinsider to access the Insider’s Guide to Prime Day. Teach your readers tips and tricks to maximize their Prime Day, so they get the best deals while you optimize earnings.
Where can I go to retrieve Prime Day banners?
Banner repository will be made available as usual on this page on Associates Resource Center and will be shared shortly. Coming soon...
How is Prime Day 2018 different from Prime Day 2017 for my readers?
- More time: 36 hours of exclusive shopping celebration for Prime members – Starting 12 noon on July 16 through July 17, Prime members will have 36 hours of exclusive shopping access
- Save Big – Prime members can save big with 10% instant discount with HDFC Bank Debit & Credit Cards, 10% cashback on Amazon Pay balance
- Access to over 200 exclusive new Prime Day launches – Prime members will be the first to get access to exclusive new product launches such as OnePlus 6 Red, Nestlé NesPlus, Marks & Spencer, Bosch, HP, Acer, GAP, Asics and more available in India first to Prime members
- Thousands of deals at the lowest prices of the year + Exchange offers on mobiles and appliances, and No Cost EMI on over 8000 products
- Best Deals on Amazon Devices – Prime Day will feature the lowest prices of the year on Amazon Echo family of devices, Fire TV Stick and Kindle devices
- Access Top International Deals – To celebrate the global nature of the event, for the first time, Prime members in India will have access to hundreds of top international Prime Day deals
Prime Day is a bit overwhelming for my readers. Is there an “Insider’s Guide” available that will teach me, as an end customer, how I can optimize my shopping for Prime Day?
Yes! You can access this Insider’s Guide at amazon.in/primeinsider. This guide contains great Prime Day tips and tricks that your readers will really appreciate. It will help them prepare and take full advantage of the best deals for their Prime Day.
How do I prepare my website/blog for Prime Day 2018?
Start by creating sub-pages for Prime Day which deal exclusively with offers, promotions and upcoming Prime Day bargains on Amazon. Depending on which topics your website is about, it makes sense to analyze the search volume of the keyword terms you’re going to feature in advance
- Optimize a subpage for the specific shopping event. So, for example, by using only the keyword term ‘ Prime Day Camera offers’, a subpage created will only be relevant for offers on cameras during the sale days.
- Link the subpage in your site bar and at the end of the sale event, remove the link again. The subpage itself should always remain online, since you want to get a good ranking at the next Amazon Sale event.
- Email Marketing: As a run-up to the event, ensure that you add a visible and simple sign-up form for gauging reader interest and collecting email addresses from your readers to be used for marketing during the event.
- Link the subpage in your site bar and at the end of the sale event, remove the link again. The subpage itself should always remain online, since you want to get a good ranking at the next Amazon Sale event.
- Email Marketing: As a run-up to the event, ensure that you add a visible and simple sign-up form for gauging reader interest and collecting email addresses from your readers to be used for marketing during the event.
How do I advertise an Amazon Prime Day event?
- START NOW: Build content early and drive prime sign-ups to increase your conversions on the day of the event
- Help your readers find best deals and benefits from Prime Day based on the products and type of content they already know and love you for year round
- Create category and brand specific Prime Day guides such as “Best Prime Day deals for Fashion/Home/Beauty/brands or products you didn’t know you could buy on Amazon”
- Be on the lookout for Prime Day-themed newsletters in the lead up period
- Keep following the event page- https://www.amazon.in/primeday for real time updates
- Utilize multiple channels and tailor messaging across your website, deal pages and social media
Start promoting now and increase your earnings!
