For each page and article, you should define a ‘meta title’ and a ‘meta description’. This ‘meta’ text is then displayed in search results in the search engines: not only will doing this improve your rankings, it will also provide a preview of the page for potential visitors.
In Google, the meta title is displayed at the top of the search result in blue. It’s limited to 50 to 60 characters in length. Longer titles are automatically shortened. Under the title, each search result contains the green-coloured URL, and the meta description is displayed. This is limited to approximately 156 characters and is also automatically shortened by Google.
When writing your meta title and meta description, you want to both encourage the potential visitor to click on your link and also ensure it’s relevant to your page. Otherwise, if the searcher does click through doesn’t find what they were searching for, they’ll exit your website, which can have a negative effect on ranking in the search results.
In WordPress, you can use plug-ins to set the meta information for each individual page. For example, the WP Meta SEO
or Yoast SEO
plug-ins are very useful, because they show you how your article or page is displayed in Google search results.