It’s important to find out how fast your site loads. You have several options – the simplest of which is to visit your own website from a smartphone or computer to see how quickly it loads. However, this can be misleading, as you will be used to the speed your own website loads at, and you probably won’t be able to perform an objective comparison with rival websites. Also, the caching (retrieval of pre-stored components) performed by your own browser is likely to ensure a swifter page layout for you than for a random visitor, which will further distort the results.
A more reliable way to checking page-load times is offered by Google itself, with its PageSpeed Insights
service. All you have to do is enter the URL of your website in the field and then click on Analyze. PageSpeed Insights evaluates the speed of your website and offers optimisation suggestions for both desktop and mobile views, with a score out of 100. Possible optimisation measures are pointed out, along with suggestions on how to implement them. Each optimisation measure proposed by PageSpeed Insights comes with pointers to help you get started with your optimisations.
you can not only enter your URL, but also specify the browser and place the test should be performed from. This offers an insight into how a site is performing for global audiences: for Amazon Associates members, this feature can be very helpful to ensure your site is loading for your taget audiences with no delays.
Finally, with the Which Loads Faster?
service, you can pit your own blog against that of a competing site: just enter two URLs and you’ll receive the result a few seconds later.
All these tools are great for finding out how fast your own website loads. However, PageSpeed Insights is arguably best, as it provides step-by-step practical advice to help optimise your website improve its speed. Google also provides an overview of its website-optimisation tips here
. It’s also a good idea to check your competitors’ page speeds by running their URLs through these tools, too.